Jim's website had been up for three months, and his traffic to the site was decent, but his sales rate was dismal. The product for which he was an affiliate was a popular one in the acne skin care niche. Jim had used the product himself and liked it, getting results that surpassed even the claims of the product. He just couldn't figure out why he couldn't convert his traffic to sales.
That night Jim and a few friends watched a marathon of the Indiana Jones movies and Jim began to see a pattern. First, a problem was presented, something that was mysterious, or hidden, or a secret that had to be discovered. There were many tricks and surprises as the plot unfolded and Jim realized that all the secrecy and the mystery stimulated curiosity such that no one wanted to tear themselves away until all secrets were uncovered and mysteries solved.
Jim wondered if he could apply the same methods to marketing his product. Acne products are not exactly mysterious, but he thought he would give some effort to stimulating curiosity about the benefits of this particular acne product. Using the information available, this is the sales text he developed.
You've been lied to! The truth has been kept from you for too long! There is an acne product that is made holistically from a secret plant hidden in the forests of Polynesia. The natives rarely suffer from acne, but when they do, they apply the sticky juice of this plant to blemishes and blemishes vanish nearly overnight!
Dr. Bruce Morgan uncovered this secret accidentally upon a vacation trip to the islands. Upon his return, he combined this plant juice with a moisturizing base to make the perfect combination of treatment and conditioning. That combination is the trick that makes this product so effective! Uncover the hidden formula yourself by trying this unique acne treatment today!
Jim put up his new ad and tracked his conversion rate. He was thrilled when it tripled in four weeks. He felt like he was on to something effective, and he certainly was. His use of "secret," "hidden," "trick," and "truth kept from you" were all curiosity triggers that Jim used effectively to draw in his visitors and convert them to customers.
It's a strategy Jim plans to employ again, and he recommends you add a little mystery to your marketing, too.
Posts
